Sarah Collica joined APA! to oversee the Marketing and Communications team. With more than 10 years of experience in public relations, communications, and marketing, Sarah specializes in storytelling, garnering earned media coverage, and reputation management. She’s worked in nonprofit, agency, and healthcare, supporting everything from small B2B companies and statewide charitable initiatives to a nation wide Fortune 500 company. Sarah is a long-time cat and dog foster, and a forever animal lover. Sarah, her boyfriend Alex, and their fur child Max moved to Austin from the Dallas area but Sarah is originally a Michigander.
7:00 pm - 8:00 pm
Capital F-H, Sheraton Austin at the Capitol
Newsworthy stories happen every day in shelters across the country. Local media is vital in lifesaving success for shelters, but how do you get your local media's attention? Learn how to cultivate relationships with news sources, and tips and tricks from a marketing director and an Emmy-Award winning news caster.
7:30 pm - 8:30 pm
Capitol F-H, Sheraton Austin at the Capitol
Learn how to own your narrative and communicate your vision with major stakeholders. Gain tips and tricks to know what to share, when and with whom.
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